Cradle concepts:
Tradition redesigned.
Local resources and techniques.
a conscious bridge between past and future.
H A N D W O R K =
The new luxury
African design is booming because of the skills they master in turning old techniques into new design that is respecting local resources and knowhow.
Our Marrakech Design Week will be filled with this. Old versus New, but never without that strong line of connection with the past.
When tradition becomes beautiful because the cradle of new design is right here.
