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BOHO ESSAOUIRA or why Londoners tend to be trendsetters once again!

direct flights from London to Essaouira! How cool is this to spend your weekend? 

At about a 3 hours flight on Friday morning and return on Monday it has become  THE PERFECT beach destination to go for!
WHY?
1) there's nothing to compare it with within Europe.
2) it's a full package with culture, beach, fantastic food, surf and party all in one.
3) you can get the best designer couture all made for you! (look in my free e-book!!!)
4) it's the closest far away destination ever and concerned safer by international Assurance companies then some European countries!
5) it's AFRICA!!!! Think about your colleagues when you say at work you just came home from a weekend Africa :)
6) it does feel like home a little bit. Souiri's have been ruled by so many European countries that there is this eclectic natural mingle of both worlds.
7) it's always the perfect weather. there might be (a lot of) wind, but that's why the surfers come here in the first place. Protected in a sunny corner you will be happy the wind is there to refresh you :)
8) It has the best golf course in Morocco!
9) sharpen your cooking techniques and take a cooking workshop! there are plenty for everyone!
10) Tourism needs you! The small businesses in Essaouira depend on tourism. Families live from what they make in the small Medina shops.

So that are my reasons and I did not even mention the Hamam, the Berber Market in Had Dra, the wine estate of Essaouira, The goat cheese coop, the trending restaurant scene....and these gorgeous places that welcome you to spend the night!

all pictures Jack's apartments.